Mazda Raceway Laguna Seca and America’s Car Museum Finalize Marketing Partnership
ACM to promote museum during events at Monterey Peninsula’s landmark track
America’s Car Museum (ACM) and Mazda Raceway Laguna Seca (MRLS) have entered into a reciprocal marketing agreement that provides advertising and display opportunities for the museum during events at the raceway in Monterey, Calif., with similar opportunities for MRLS at the new automotive museum opening in Tacoma, Wash. in June.
Under the five-year agreement, Mazda Raceway Laguna Seca will become the “Official Race Track of America’s Car Museum,” receiving advertising opportunities in museum publications and access to ACM’s Club Auto satellite facilities.
“Mazda Raceway Laguna Seca is one of the world’s great racing circuits,” said Dominic Dobson, chief development officer for ACM and a former Indy Car racer who has competed at MRLS. “Motorsports enthusiasts from around the world come to races there, and this is an audience we’d like to attract to the museum. This partnership will benefit both parties tremendously.”
The four-level, 165,000-square foot ACM will officially open in Tacoma Saturday, June 2 and be home to 500 cars, exhibits and more. The museum campus features a theater, banquet facilities, a café and a 3.5-acre outdoor show field. ACM anticipates more than 425,000 visitors will tour the facility annually.
Mazda Raceway Laguna Seca hosts some of racing’s most prominent events, including the American Le Mans Monterey, presented by Patrón; Ferrari Racing Days; Red Bull U.S. Grand Prix featuring the MotoGP World Championship; Rolex Monterey Motorsports Reunion; and Continental Tire Sports Car Festival, powered by Mazda. MRLS is home to the treacherous “Corkscrew,” a left turn/right turn combination that drops 109 feet between turns eight and nine.
The MLRS promotional agreement includes exhibit space for ACM during specified event weekends at Mazda Raceway, where ACM will be able to display vehicles and provide information to spectators about the Museum and its upcoming events and exhibits.
“This agreement partners two of the top automotive venues on the West Coast, so there is a natural synergy between our organizations,” said Gill Campbell, CEO and general manager of Mazda Raceway Laguna Seca.