Mazda Raceway Laguna Seca, a world-class racing facility located
in one of the world’s most desirable destinations, provides a
unique marketing platform for your business.
Our location makes us part of the nation’s fifth largest ADI
which includes the San Jose and San Francisco metro areas,
providing an excellent opportunity for major consumer and
corporate customer promotions.
The events at Mazda Raceway Laguna Seca attract hundreds of
thousands of spectators every year, thus offering direct exposure
to a large and loyal audience.
This prestigious venue provides opportunities for consumers ato
explore and experience the products and services that may be
purely a name in other forms of advertising. Brand loyalty is
well known among racing fans and with the variety of events and
demographics, your target market is certain to be in attendance.
Visibility of products and services can be achieved year round
and at each event through various branding and on-site
representation (e.g. track signage). Such visibility allows you
to impact even customers not attending, as major events are
televised on CBS, NBC, Fox, ESPN, SPEED Channel and other
Both the venue and activities are a prime setting for the
entertainment of clients, guests and employees through corporate
Marketing opportunities for small or large companies are diverse
and may be tailored to fit both budget and marketing goals.
Packages can be created to enhance product visibility, branding,
team building and over overall objective of increasing the bottom
line, all while being entertained by one of the most exciting
sports in the world.
There is so much to see and do when visiting Mazda Raceway Laguna
Seca, whether it’s making a quick overnight stop to see a race,
or if you’re making a weekend of it and checking out all the cool
attractions in the Monterey County area.
Mazda Raceway Laguna Seca offers some of the coolest apparel in
all of motor racing, from wind-breakers and sweatshirts, to ball
caps and jackets. Be sure to visit the track souvenir store
and make your choice.
There are numerous ways to get your brand noticed through a
marketing and advertising program with Mazda Raceway Laguna Seca,
either through a custom-built official partnership all the way up
to an event title sponsorship.