What: Described as a museum springing to life, the Rolex Monterey Motorsports Reunion is the largest event held during the famed Monterey Classic Car Week, and is the only event where cars are doing what they were originally intended to do … race. Approximately 550 race cars are accepted from more than 1,000 entry applications to compete in the world’s premier motoring event. Each entry is scrutinized and accepted based on the car’s authenticity, race provenance and period correctness.
The event relives motorsport history at the iconic circuit, which has been the scene of America’s golden years of sports car racing since its inception in 1957. In addition to the entertaining on-track action, there are always engaging autograph opportunities with legendary drivers, Q&A sessions, and fine wine and cheese tastings among the myriad activities.
When: August 17-20, 2017
Pre-1940 Sports Racing and Touring Cars & 1927-1951 Racing Cars
1963-1966 GT over 2500cc
1973-1981 FIA, IMSA, GT, GTX, AAGT
1963-1973 FIA Manufacturers Championship
1981-1991 IMSA GTP
1955-1961 Sports Racing over 2000cc
1955-1961 Sports Racing under 2000cc
1970-1984 Sports Racing under 2100cc
1947-1955 Sports Racing and GT
1961-1966 GT under 2500cc
1973-1991 IMSA GTU, GTO/Trans-Am
1958-1960 Formula Junior – front engine & drum brake cars
1961-1963 Formula Junior – disc brakes
For the fourth consecutive year, a panel of expert judges for the International Historic Motoring Awards has named the Rolex Monterey Motorsports Reunion a finalist for the Motorsport Event of the Year. Last year, the Sports Car Racing Association of the Monterey Peninsula (SCRAMP) was awarded the top honor for Porsche Rennsport Reunion V that was held at Mazda Raceway Laguna Seca.
The Rolex Monterey Motorsports Reunion is the premier historic automobile race in the United States, and one of the top events worldwide. Attracting 70,525 enthusiastic fans in 2016, it is a cornerstone of the famed Monterey Classic Car Week that attracts lifestyle and motoring enthusiasts to the scenic Monterey Peninsula each August.
Why Exhibit at The Reunion?
Ticket purchasers are:
High disposable income age: 25% are 55-64; 23% 65-plus; 18% are 45-54
27% have incomes $150k-plus; 15% earn between $125k and $149k
35% bring two people
58% spend upwards of $499 in food and drink
82% spend upwards of $249 in souvenirs
54% attend Major League Baseball games
58% of attendees work on their own automobile
500+ journalists attend
National and international media outlets
Social Media Analytics
79,000 unique monthly visitors to Mazdaraceway.com
The four incredible and historic days in August that were the 2016 Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca have been produced into a one-hour show which will air in prime time Thurs., Sept. 22 on CBS Sports Network.
The one-hour broadcast is scheduled to begin 6 p.m. Pacific Time and will re-air Oct. 2 at 11 a.m. Pacific Time. An event-record four-day total of 70,525 spectators joined in the incredible celebration of motorsports history at the raceway where so much of it has been made over the past 60 years.
For four action-packed days, Mazda Raceway Laguna Seca hosted the finest collection of historic automobiles, gathered together for the Rolex Monterey Motorsports Reunion. As the constant heartbeat of the Monterey Classic Car Week extravaganza, the Reunion brought 550 vintage vehicles to life in their natural racing environment. Rolex shares the event’s appreciation of motor racing history and authenticity, which underscores why the leading brand of the Swiss watch industry has been Title Sponsor of the event since 2010.
BMW USA Classic will run seven historic race cars at the 2016 Rolex Monterey Motorsports Reunion on August 18-21 at Mazda Raceway Laguna Seca in Monterey. BMW is the featured marque at the Rolex Reunion and the brand will be represented by 64 vintage BMW race cars ranging from a strong group of 1930’s 328s to the all concurring BMW V12 LMR of 1999. The Rolex Reunion promises to be the largest gathering of BMW M1 ProCars ever assembled in the USA. Finally, all five factory IMSA specification 3.0 CSLs will be back together for the first time since they raced in 1975 and 1976.
This year’s Rolex Monterey Motorsports Reunion celebrates the distinguished racing history and centennial of BMW with a full array of racing machines and personalities Aug. 18-21 at Mazda Raceway Laguna Seca. To illustrate some of the action, artist Bill Patterson skillfully captures four moments in time with key cars that will be present at the gathering.
When the green flag waves Aug. 18 to kick-off the seventh edition of the Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca, spectators will enjoy a paddock filled with 550 authentic race cars steeped in history.
The stacked intake pipes tell a unique story of innovation, unyielding power and a time when the only rules of racing were essentially the limits of men and women’s imaginations.
The original Can-Am era of 1966-1974 provided incredible thrills and attracted the world’s best drivers to some of North America’s greatest race tracks. These same Can-Am cars will reunite once again for the Rolex Monterey Motorsports Reunion at Mazda Raceway Laguna Seca, Aug. 18-21, to honor the series’ 50th anniversary.
Legendary musician Nigel Olsson, a driving force behind the music of superstar entertainer Elton John since the 1970s, will be the driving force as a pace car driver for the Rolex Monterey Motorsports Reunion featuring BMW during its 100th anniversary.
In the largest celebration this year, outside of Munich, BMW will celebrate its illustrious racing history and 100th anniversary of its founding at the Rolex Monterey Motorsports Reunion, Aug. 18-21 at Mazda Raceway Laguna Seca. As featured marque, visitors will be assured that the paddock will be bustling with the cars and people that have defined The Ultimate Driving Machine® for 10 decades.
Raw horsepower was the name of the game in the highly popular Trans-Am races that first began in 1966. “Race on Sunday, Sell on Monday” wasn’t just a catchy phrase, it was serious business for these near showroom-looking Mustangs, Camaros, Barracudas, Javelins, Firebirds, Challengers and Cougars.
The start of the 2016 Formula 1 World Championship season this week provides the opportunity to look back on how some of the biggest names in the series’ history played important roles in the 60-year history of Mazda Raceway Laguna Seca.
Known for its “excess is barely adequate” reputation, the Can-Am Series was known for its free-wheeling rule interpretations that brought experiments such as big wings, two engines, ground effects, perfecting turbocharging and liberal use of exotic materials. The only hardened rule was the cars were to be “sports cars,” meaning they had to have room for a passenger. The Golden Anniversary of these over-the-top racers will be a feature race at the Rolex Monterey Motorsports Reunion August 18-21 at Mazda Raceway Laguna Seca.
Tens of thousands of motorsport and classic car fans who make their annual pilgrimage to Monterey each August will be rewarded with yet another immersive automotive experience unlike anywhere in the world. There will be 550 historic cars racing at the Rolex Monterey Motorsports Reunion, interactive displays, rows and rows of cars being worked on in their pits and motorsport legends milling about in the open paddock as part of the experience.
British race car driving legend, Formula 1 television commentator, 2009 Motorsports Hall of Fame inductee, businessman and all-around unbridled storyteller David Hobbs will share his escapades as the highlighted guest speaker at the annual Picnic in the Park on Saturday, Aug. 20. The annual picnic is traditionally a fan favorite of the Rolex Monterey Motorsports Reunion, which will be held Aug. 18-21 at Mazda Raceway Laguna Seca.
The Rolex Monterey Motorsports Reunion is an annual celebration each August of automotive history and memorable racing moments in time. Yet, for the caretakers of these remarkable machines the process begins October 26 with the opening of registration to submit a car to be considered for one of the 550 positions on the grid August 18-21 at Mazda Raceway Laguna Seca.
Two Mazda Raceway Laguna Seca-produced events are finalists for the Motorsport Event of the Year—the Rolex Monterey Motorsports Reunion and Porsche Rennsport Reunion V that was co-produced with Porsche Cars North America. Both events made the shortlist today for the top award that will be presented November 19 in London at the fifth annual International Historic Motoring Awards, in association with EFG International and Octane magazine.
The full, rich heritage of the Ultimate Driving Machine® will be celebrated when Bavarian Motor Works is honored on the occasion of its 100th anniversary at the Rolex Monterey Motorsports Reunion. The celebration takes place August 18-21, 2016 at Mazda Raceway Laguna Seca on the scenic Monterey Peninsula.
Maserati celebrated its centennial anniversary at the Rolex Monterey Motorsports Reunion. Nearly 550 invited historic race cars took part in 15 race groups, ranging from pre-war to more modern-day race cars. Check out the gallery and enjoy the sights.
The annual awards ceremony presents prizes for individual achievement on and off the track. It is generally not who crosses the finish line first, but rather awarding participants who share in the spirit of the weekend.
A feeling that is a world apart while being in the middle of the action, barbecue island is the track’s answer to fun and freedom at the races. Surrounded by Laguna Seca’s picturesque lake, the island features a custom-built barbecue facility, shaded trellis, picnic tables and an unmatched level of privacy amidst the race weekend’s excitement.
Watching the on-track action is easy thanks to Barbecue Island’s location – a quick walk from Turns 2, 3, 4, and 5. Let us help customize any island program with tenting, private grandstands, catering, beverage service, and much more.
These chalets are located to each other and all offer groups a comfortable, private entertainment facility conveniently located just steps from reserved seats in the highly sought-after Turn 11 grandstands.
A full complement of marketing tools are available at all Mazda Raceway Laguna Seca events for companies looking to pull ahead of the competition. Fully integrated exposure components and custom tailored sponsorship packages can be designed to maximize corporate exposure and drive sales.
Track Exposure Opportunities
Mazda Raceway Laguna Seca can deliver your corporate message with a variety of cost effective and efficient promotional vehicles. Select any or all of the following opportunities to create an indispensable mark with both associates and consumers.
The Premier Pit Row Suites are for individuals and groups seeking the ultimate comfort, style, and sophistication while being in the center of it all. These elegantly appointed, climate-controlled luxury suites provide guests with indoor and outdoor seating. Located directly above pit lane, these suites offer a prime location showcasing the exciting pit-stop and racing action. Yet at the same time, serenity is only feet away as the interior of each suite is equipped with televisions with live racing feeds, a private restroom and wet bar.
For groups of 100 or more, there is simply no place in the world of motorsports like the Hospitality Pavilion. This beautiful hospitality area truly offers a world-class experience. Perched atop a hill above Turn 1, guests enjoy one of the most spectacular views in all of road racing overlooking the majority of the 2.238-mile track.
When it comes to views of the front straightaway and all the action of the pit lane and the finish line, nothing can compare to the Baird Family Tower. The four-story tower is located across from pit lane and adjacent to the start/finish line.
Perched high atop a hill in the Hospitality Pavilion compound above Turn 1, the Trackview Chalets are one of the best viewing opportunities at Mazda Raceway Laguna Seca. Guests can watch nearly all of the racing action while taking the breathtaking panoramic vistas of the track and the surrounding Monterey hillsides. Available for hospitality programs. Catering, beverage, and floral services are available at an additional cost.
Welcome to one of Mazda Raceway Laguna Seca’s most unique entertainment options. The Turn 10 Chalet is designed for large groups of 150 or more. This one-of-a-kind chalet provides guests with a direct and private view of one of the track’s most exciting sections, from Turn 9 to Turn 11, and is only a very short walk from the paddock. Looking in any direction, it is easy to realize that the Turn 10 Chalet is positioned above the hustle and bustle of the rest of the track and offers a distinctive motorsport experience for your guests.
If views are a must, then the Turn 4 Chalets are the place to be. This area offers a panoramic view of the racing action from Turns 2 to 5 for groups of 75-200. The chalets are conveniently located, within easy access of the paddock and the bustling Marketplace.
There is no group too big for Mazda Raceway Laguna Seca and the Turn 5 Chalets. This area can accommodate corporate hospitality compounds from 125 to well over 1,000 guests. Groups have endless possibilities to develop a truly unique and private hospitality experience while still enjoying the trademark service that has made Mazda Raceway Laguna Seca so famous. Each chalet includes a fenced compound and canopy with tables and chairs.
There is so much to see and do when visiting Mazda Raceway Laguna Seca, whether it’s making a quick overnight stop to see a race, or if you’re making a weekend of it and checking out all the cool attractions in the Monterey County area.
Mazda Raceway Laguna Seca offers some of the coolest apparel in all of motor racing, from jackets and sweatshirts to ball caps and tees. Be sure to visit our online souvenir store to browse the exclusive merchandise.
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