What: Described as a museum springing to life, the Rolex Monterey Motorsports Reunion is the largest event held during the famed Monterey Classic Car Week, and is the only event where cars are doing what they were originally intended to do … race. Approximately 550 race cars are accepted from more than 1,000 entry applications to compete in the world’s premier motoring event. Each entry is scrutinized and accepted based on the car’s authenticity, race provenance and period correctness.
The event relives motorsport history at the iconic circuit, which has been the scene of America’s golden years of sports car racing since its inception in 1957. In addition to the entertaining on-track action, there are always engaging autograph opportunities with legendary drivers, Q&A sessions, and fine wine and cheese tastings among the myriad activities.
When: August 17-20, 2017
60th anniversary of Formula Junior
60th anniversary of Mazda Raceway Laguna Seca
70th anniversary of Ferrari
Pre-1940 Sports Racing and Touring Cars
1927-1951 Racing Cars
1963-1966 GT over 2500cc
1973-1981 FIA, IMSA, GT, GTX, AAGT
1963-1973 FIA Manufacturers Championship
1981-1991 IMSA GTP
1955-1961 Sports Racing over 2000cc
1955-1961 Sports Racing under 2000cc
1970-1984 Sports Racing under 2100cc
1947-1955 Sports Racing and GT
1961-1966 GT under 2500cc
1973-1991 IMSA GTU, GTO/Trans-Am
1958-1960 Formula Junior – front engine & drum brake cars
1961-1963 Formula Junior – disc brakes
McLaren ambassador Jenson Button will delight fans when he gets behind the wheel of Emerson Fittipaldi’s 1974 world championship-winning McLaren M23 at the Rolex Monterey Motorsports Reunion on August 17-20.
The event, held at the similarly iconic Mazda Raceway Laguna Seca, represents all that is good and glorious about classic motorsport, with more than 550 historic entries on the race card for the weekend.
The year 2017 is shaping up to be memorable for a number of anniversaries: the 60th anniversary of Formula Junior; 60th anniversary of Mazda Raceway Laguna Seca; and the 70th anniversary of one of the most recognizable brands in the world, Ferrari. These occasions, and much more, will be celebrated at the Rolex Monterey Motorsports Reunion August 17-20 at Mazda Raceway Laguna Seca.
The 14 historic race car run groups are set for the Rolex Monterey Motorsports Reunion, August 17-20, 2017 as owners, drivers and enthusiasts now begin focusing their sights on applying for the limited 550-grid field that will be accepted to compete.
Returning to the Rolex Monterey Motorsports Reunion for the first time since 2013 are the remarkable Formula Juniors that ran between 1958 and 1963. Celebrating its Diamond Jubilee international tour at Mazda Raceway Laguna Seca, there will be two groups to accommodate the large numbers of cars expected to enter.
For the fourth consecutive year, a panel of expert judges for the International Historic Motoring Awards has named the Rolex Monterey Motorsports Reunion a finalist for the Motorsport Event of the Year. Last year, the Sports Car Racing Association of the Monterey Peninsula (SCRAMP) was awarded the top honor for Porsche Rennsport Reunion V that was held at Mazda Raceway Laguna Seca.
Each year more than 900 entry requests are received for consideration into the limited 550 grid positions at the Rolex Monterey Motorsports Reunion. Entries into the 2017 event closed January 31; however, if you would like to ensure you are in the system to receive future entry application notices, please visit our online registration system at www.scrampracing.com.
The Rolex Monterey Motorsports Reunion is the premier historic automobile race in the United States, and one of the top events worldwide. Attracting 70,525 enthusiastic fans in 2016, it is a cornerstone of the famed Monterey Classic Car Week that attracts lifestyle and motoring enthusiasts to the scenic Monterey Peninsula each August.
Why Exhibit at The Reunion?
Ticket purchasers are:
High disposable income age: 25% are 55-64; 23% 65-plus; 18% are 45-54
27% have incomes $150k-plus; 15% earn between $125k and $149k
35% bring two people
58% spend upwards of $499 in food and drink
82% spend upwards of $249 in souvenirs
54% attend Major League Baseball games
58% of attendees work on their own automobile
500+ journalists attend
National and international media outlets
Social Media Analytics
79,000 unique monthly visitors to Mazdaraceway.com
Maserati celebrated its centennial anniversary at the Rolex Monterey Motorsports Reunion. Nearly 550 invited historic race cars took part in 15 race groups, ranging from pre-war to more modern-day race cars. Check out the gallery and enjoy the sights.
The annual awards ceremony presents prizes for individual achievement on and off the track. It is generally not who crosses the finish line first, but rather awarding participants who share in the spirit of the weekend.
A full complement of marketing tools are available at all Mazda Raceway Laguna Seca events for companies looking to pull ahead of the competition. Fully integrated exposure components and custom tailored sponsorship packages can be designed to maximize corporate exposure and drive sales.
Track Exposure Opportunities
Mazda Raceway Laguna Seca can deliver your corporate message with a variety of cost effective and efficient promotional vehicles. Select any or all of the following opportunities to create an indispensable mark with both associates and consumers.
There is so much to see and do when visiting Mazda Raceway Laguna Seca, whether it’s making a quick overnight stop to see a race, or if you’re making a weekend of it and checking out all the cool attractions in the Monterey County area.
Mazda Raceway Laguna Seca offers some of the coolest apparel in all of motor racing, from jackets and sweatshirts to ball caps and tees. Be sure to visit our online souvenir store to browse the exclusive merchandise.
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