Profile February 2, 2011

Steve Fields
Executive Director of Corporate Development

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Bio: Dubbed the “Stick & Ball Guy” by Mazda Raceway Laguna Seca CEO Gill Campbell, Steve spent his first 10 years after college in the baseball industry with the San Francisco Giants organization where he honed his skills and talents in sports marketing, corporate sponsorships, and strategic business marketing practices.
In 2000 was hired by MGO Marketing Group in Lafayette, Calif. to help manage the opening of three new AAA minor-league baseball stadiums in Sacramento and Fresno, Calif., and Albuquerque, NM.
As the account manager for Mazda Raceway Laguna Seca Raceway at MGO, helped secure the Raceway’s current Naming Rights partnership with Mazda North America.
In the fall of 2002, left MGO to join Mazda Raceway Laguna Seca full time where he oversees all Raceway sponsorships and corporate development for the track’s annual five major motorsports events.
Hometown: Hometown: Livermore, Calif.
College: San Jose State
Favorite Racing Series: MotoGP
Favorite Racer: Wayne Rainey
Favorite Sport Activities: Coaching my kids in soccer and softball
First Time You Realized You Like Racing: Standing on the grid at the 2005 Red Bull U.S. Grand Prix
Favorite Book: Wild & Outside
Favorite movie: Gladiator
Favorite music: U2, Led Zepplin and David Lee Roth’s Van Halen
Hobbies: Playing sports with my kids
Something no one else knows about you: I own three baseball championship rings

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General description March 15, 2011

Signage Opportunities
Fast Track To Brand Marketing Success

Steve Fields

Interested in some brand marketing exercises? Well we offer a multitude of signage opportunity at Mazda Raceway Laguna Seca, from track signage to facility signage. Stamp your brand image in the minds off all our fans by taking advantage of our signage opportunities today either by event or year-round.

Overview March 15, 2011

Sponsorships
Developing a Strong Awareness Campaign for your Company

Steve Fields

It is our goal at Mazda Raceway to build cohesive partnerships with all of our sponsors to develop a premium sponsorship and marketing partnership utilizing our legendary facility, regional marketplace and global platforms to attain your companies goals and objectives.

A partnership through corporate sponsorship transfers the excitement of a world-renowned motorsports venue into a dynamic marketing program with multi-level benefits including business development through direct customer contact, B2B opportunities, international, national, regional and local brand awareness campaigns and extensive co-branding traditional and social media programs.

Overview January 26, 2011

Become An Exhibitor

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Steve Fields

Showcase your company’s products or services to thousands of enthusiastic, qualified buyers in the sought-after Northern California market by selling or displaying at the Mazda Raceway Laguna Seca, Yamaha Marketplace Exhibitor and Expo areas.

Yamaha Marketplace Expo

The Yamaha Marketplace Expo is a display only area on the infield of Mazda Raceway Laguna Seca race circuit between Turns 2 and 5. Adjacent to the shuttle drop-off point, the Yamaha Marketplace Expo is many Fan’s first and last point of contact with the weekend’s activities.

The Yamaha Marketplace Exhibitor area is in a major pedestrian traffic corridor. Foot traffic between the Paddock and Turn 5, bus stop-off point and camping area will travel through the Yamaha Marketplace Exhibitor and Expo areas.

The Yamaha Marketplace features the latest in motorsports, lifestyle and consumer goods and services. Yamaha Marketplace offers an enticing selection of motorsport-themed retail products and services plus an outstanding array of food to satisfy the hungry race fan. All Mazda Raceway Laguna Seca events draw a large audience from national to international delivering a tremendous reach into these coveted markets. This audience is more educated, wealthier and spends more per capita than the vast majority of North American motorsport racing venues. It is a perfect opportunity to meet the enthusiastic race fan, face to face, to develop and enhance product awareness.

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1021 Monterey-Salinas Highway, Salinas, CA 93908 • (831) 242-8201

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