Barry Toepke
Vice President, Communications & Historic Racing
Bio: Joined Mazda Raceway Laguna Seca in October
2009 from RWB Marketing & Communications where he was VP of
new business, and corporate and product communications at
Mitsubishi Motors North America. Prior to RWB, he was director of
communications at the Los Angeles Auto Show, which was formerly a
longtime client of his at his own agency, VL Communications
Group. As president of VL, Toepke oversaw such clients as
Automobili Lamborghini USA, Bonhams & Butterfields, and
American Cancer Society, among many others.
Hometown: Chicago
College: Long Beach State University
Favorite Racing Series: It’s a toss-up this year between Pinewood
Derby and F1. Both are filled with intrigue.
Favorite Racer: Juan Manuel Fangio
Favorite Sport Activities: Tennis and basketball
First Time You Realized You Like Racing: As a six-year-old
watching the Indy 500 and pretending to manually shift (Graham
Hill took the checkered).
Favorite Book: The last one I read: “Switch”
Favorite movie: Rendezvous. Even, though it was a Mercedes and
not a Ferrari speeding through the sleepy early morning streets
of Paris (but hey, at least LeLouch dubbed in a Ferrari engine)
and it wasn’t traveling as fast as it seemingly appears, it’s
still a lively nine minutes.
Favorite music: Eclectic. I like it all.
Hobbies: Goofing around with my extraordinary children and
traveling.
Something no one else knows about you: I was once a participant
in a charity celebrity bachelor auction.




