Piloti Officially Launches Moto 800 at its Birthplace
2010 Red Bull U.S. Grand Prix at Mazda Raceway Laguna Seca
Piloti’s first motorcycle boot, the Moto 800, is set to make its highly-anticipated debut this weekend at Mazda Raceway Laguna Seca, as part of the 2010 Red Bull US Grand Prix.
The Moto 800 was conceived at this event, with inspiration from Moto GP fans who asked for a lightweight motorcycle boot that was functional on the bike, but as comfortable as any other Piloti shoe off the bike. As a result, the Moto 800 features a specially designed bottom featuring Piloti’s patented Roll Control TM heel, mid-foot arches to fit pegs of a motorcycle, and a mid-foot spat that covers the laces and keeps the elements out. So innovative was the shoe that it earned the 2008 Popular Mechanics Editor’s Choice Award for New Product Design Innovation at the SEMA show.
“The Piloti Moto 800 truly was conceived as a direct result of the feedback we received at the Red Bull US Grand Prix at Mazda Raceway Laguna Seca,” said Kevin Beard, CEO of Piloti. “Our customers were asking for the same thing – a lightweight Piloti casual shoe that they could also wear on the bike. The Moto 800 was designed, tested, and produced to be the ultimate casual shoe for the motorcyclist.”
Officially debuting the Moto 800 at Mazda Raceway Laguna Seca is also appropriate given that Piloti serves as the official footwear of the famous Northern California race track.
“We have enjoyed a tremendous relationship with Mazda Raceway Laguna Seca,” continued Beard. “It is truly a partnership where we are able to establish a direct line of communication with our customers and the fans of Piloti shoes – which helps us design better shoes or, in the case of the Moto 800, a brand new kind of shoe.”
The Moto 800 will be available throughout the weekend at the Piloti display in the vendor midway at the Red Bull Us Grand Prix. The Moto 800 launch at the Red Bull US Grand Prix also coincides with its availability at select Finish Line stores nationwide. For store locations, visit www.piloti.com.