America’s Car Museum (ACM) and Mazda Raceway Laguna Seca (MRLS) have entered into a reciprocal marketing agreement that provides advertising and display opportunities for the museum during events at the raceway in Monterey, Calif., with similar opportunities for MRLS at the new automotive museum opening in Tacoma, Wash. in June.
Under the five-year agreement, Mazda Raceway Laguna Seca will become the “Official Race Track of America’s Car Museum,” receiving advertising opportunities in museum publications and access to ACM’s Club Auto satellite facilities.
The Coalition of Monterey County Chambers of Commerce held a special reception February 16 to present Gill Campbell, CEO/general manager of Mazda Raceway Laguna Seca with the 2012 Economic Leadership Award. The recognition was for Campbell’s dedicated leadership in economic development and contribution of substantial resources to chambers of commerce throughout the Monterey county region.
Following a successful 2011 season with ABC/ESPN which resulted in a double-digit increase in audience size, the American Le Mans Series presented by Tequila Patrón today unveiled its full broadcast schedule for the 2012 season, highlighted by four live broadcasts, four ABC broadcasts and an entire season of lap-by-lap coverage online.
Mazda Raceway Laguna Seca was among six local businesses honored by the Monterey County Business Council at its 16th Anniversary Gala held this past Saturday. The world renowned race track received an Economic Vitality Award in the tourism category for its ongoing work in attracting significant business revenue and worldwide media exposure to the Monterey Peninsula.
The Yamaha Factory Racing Team completed the first test of the 2012 season at the Sepang International Circuit in Malaysia. Riders Jorge Lorenzo and Ben Spies spent the three track days working to develop the base set up of the 1000cc YZR-M1 ahead of the second Sepang test in one month’s time.
The distinctive pitch of Ferrari V12 engines will be reverberating through the hills of Mazda Raceway Laguna Seca May 20-22 for Ferrari Racing Days. The three-day event features some of the rarest and most sought-after models ever constructed by the Italian automaker.
From historic Grand Prix race cars and the rare 860-horsepower FXX supercars to 458 Challenge and near modern-day Formula One cars that rev as high as 17,000 rpm, the weekend will be an automobile enthusiasts’ delight to see the renowned cars that made Ferrari one of world’s most iconic companies.
Mazda Raceway Laguna Seca’s popular monthly bicycle rides that are enjoyed by hundreds of local riders each month return in 2012 with the added pedal power of Rabobank, which becomes the presenting sponsor.
“Rabobank invests in cycling throughout the world,” says Harry Wardwell, regional president of Rabobank. “Our investment is not limited to sponsoring professionals, like our Rabobank Pro team, but also supporting recreational cycling in its broadest sense.”
For nearly two decades the Sports Car Racing Association of the Monterey Peninsula (SCRAMP) has offered special services for its disabled spectators designed for ease of accessibility. For these efforts the Monterey County Commission on Disabilities recently awarded the organization special recognition.
The collection of more than 550 historic vehicles gathered in the race paddock will be complemented by the broadest range of activities ever experienced in the Yamaha Marketplace at the annual Rolex Monterey Motorsports Reunion Aug. 19-21.