Mazda Raceway Laguna Seca is located in one of the world’s most desirable destinations. Our appeal extends beyond attracting motorsports enthusiasts. The Monterey Bay area attracts wine aficionados to the abundant vineyards; shoppers to Carmel; bikers, hikers and kayakers to the scenic coastline; and not to mention golfers to the world-renowned courses dotting the landscape.
Monterey is within the San Jose / San Francisco ADI, which is the nation’s fifth largest. This affluent market base provides our marketing partners with access to a highly desirable consumer audience.
Rather than having you fit within our parameters, we want to hear from you so, together, we can build a program that meets your goals and objectives. From corporate hospitality functions for groups of 20 – 1,200, product exhibitions and consumer activations to impactful onsite signage, a plan can be prepared to successfully deliver your desired results in a cost-effective manner.
Small or large organizations can benefit from being part of some of the most thrilling racing in the world. We have exciting opportunities available for the 2014 season.
Showcase your company’s products or services to thousands of enthusiastic, qualified buyers in the sought-after Northern California market by selling or displaying at the Mazda Raceway Laguna Seca, Marketplace Exhibitor and Expo areas.
The Marketplace is a display only area on the infield of Mazda Raceway Laguna Seca race circuit between Turns 2 and 5. Adjacent to the shuttle drop-off point, the Marketplace is many Fan’s first and last point of contact with the weekend’s activities.
The Marketplace Exhibitor area is in a major pedestrian traffic corridor. Foot traffic between the Paddock and Turn 5, bus stop-off point and camping area will travel through the Marketplace Exhibitor and Expo areas.
The Marketplace features the latest in motorsports, lifestyle and consumer goods and services. Marketplace offers an enticing selection of motorsport-themed retail products and services plus an outstanding array of food to satisfy the hungry race fan. All Mazda Raceway Laguna Seca events draw a large audience from national to international delivering a tremendous reach into these coveted markets. This audience is more educated, wealthier and spends more per capita than the vast majority of North American motorsport racing venues. It is a perfect opportunity to meet the enthusiastic race fan, face to face, to develop and enhance product awareness.
The Sports Car Club of America is the volunteer support organization responsible for all track and corner worker activities. It is a fabulous way to become involved in racing in Monterey. Please click HERE for more information from the SCCA on how to become a track and corner worker throughout the year.
Mazda Raceway Laguna Seca is located about 10 miles inland from the Pacific Ocean and the beautiful town of Monterey. Visitors from all around the world visit the destination to sample its fine wines, incredible restaurants, golf courses and Mazda Raceway Laguna Seca. The world-renowned track is closer than you think, being just a two-hour drive from downtown San Francisco, three hours from Sacramento, and five hours from Los Angeles.
For companies desiring to activate beyond the on-track motorsports playing field, a number of other levels of ownable space exist. Among these are sponsorships available for events. With them lies the chance to tailor awareness-building exposure by demographic and series.
Wherever you find interesting food in Monterey County, you’re going to find great wine. The viticulture in the area is world-renowned and makes every meal an opportunity to challenge even the most refined olfactory skills and palates.
Be sure to visit some of our valued winery partners.